Posts Tagged ‘RABOM’

Birthday Bash

RABOM Story

RABOM is super excited to be celebrating it’s 10th birthday! We would like to thank all of our customers for their support over the last ten years, and we look forward to serving you for ten more. In case you haven’t heard the RABOM story, here it is:

The story of Ribbon and Bows Oh My! began in 2002 in Rolling Meadows, Illinois, just outside Chicago, when company founder Jennifer Huinker bought $50 worth of denim grosgrain ribbon and sold it on Ebay, turning a small profit. A “stay-at-home” mom, Jennifer was interested in a business which would allow her the flexibility of operating from her home and keeping her own work schedule. Jennifer’s husband and co-founder Paul ran a carpet cleaning business, but began to help Jennifer process and ship orders in the evenings. In February, 2003, the Huinkers officially formed their new company, selected the name “Ribbon and Bows Oh My!” (or RABOM) and began selling ribbon and related products on Ebay.

Initially operating from their kitchen table, Paul and Jennifer were able to increase the business and shortly moved into a 1500-sq ft building with five employees. Business growth really began to accelerate when RABOM went on line with a dedicated website in 2006. Recognizing the potential of RABOM, Paul sold the carpet business and committed full time to the ribbon trade.

Having traveled through the picturesque southern city of Chattanooga, Tennessee on family trips and vacations, the Huinkers decided that Chattanooga offered a great environment in which to raise their three children, an attractive cost of living, and a place where RABOM could grow. Jennifer recognized that an internet-based business could function successfully from virtually any location. In 2007 the family moved to Tennessee. The Huinkers found a 2200 sq-ft space in Hixson, a Chattanooga suburb, and set up operations with 10 new employees.

Jennifer began to expand the RABOM product line with particular emphasis on cute, unique prints. In 2007, RABOM acquired two sublastatic printing machines and began adding prints based on fashion trends and customer requests. RABOM now offers over 250 prints, from “ABCs” to “Zebra.”

RABOM quickly outgrew the original Tennessee location, and, in January, 2009, moved one block away to a new 10,000 sq ft building constructed specifically for RABOM’s needs. Additional space allowed for expanded inventory and shipment of new products including headbands, caps, appliqu’es, korkers, flowers, and scrapbooking paper. The workforce expanded to 18 employees, and a second shift operation was added to keep up with customer demand. The additional space has allowed RABOM to service walk-in customers, and the new address is a favorite destination for bow makers and crafters from the surrounding region.

From that initial $50 investment, RABOM is currently approaching $3 Million in annual sales. The Huinkers recognize that their success is due in large part to their loyal and ever-expanding customer base, which now numbers over 15,000 individual customers. The helpful staff and management at RABOM always follow three important guidelines:

  • Quality is essential…quality of product, quality of effort, and quality of response.
  • The success of our customers determines RABOM’s success. By providing attractive products and good prices, and doing so on a timely basis, RABOM helps our customers to succeed.
  • Innovation drives the business. RABOM is committed to leading the ribbon trade by providing the latest designs, the latest products, and the most innovative pro cesses available.

Whether a customer needs five yards of ribbon, or 500 yards, RABOM is the one-stop shopping destination for your ribbon crafting and scrapbooking needs.

 

Have a wonderful day, and take advantage of all of our Birthday Bash Deals before it’s too late!

Elizabeth